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A rider on horseback in the green hills of Sumba
Who We Are

About Sumba Horse

Sumba's premier riding company, built around the island's own Sandalwood ponies and the horsemen who have always ridden them.

Talk to Our Team

At a Glance

Riding since
2022 Riding since
Guest nationalities
30+ Guest nationalities
Full-time team
25+ Full-time team
Average guest rating
4.9 Average guest rating

Our Story

Sumba Horse began as a small operation with five horses and a local team, founded on a single conviction: that Sumba's equestrian heritage deserved to be shared with the world, and that sharing it properly could help keep it alive.

That heritage was genuinely at risk. As motorcycles replaced horses for daily transport, the reasons for a young Sumbanese to learn horsemanship were disappearing. Building a business around traditional riding gave those skills economic value again.

Today we host guests from more than thirty countries, and every ride pays a Sumbanese horseman, a groom and the family whose pony you are riding.

How We Work

Three Principles, In This Order

When these three ever appear to conflict, the order settles it. In practice they rarely do — a healthy horse and an honoured community are what makes the ride good in the first place.

Horse Welfare First

Horse Welfare First

Before any booking

Every horse is individually named, has a dedicated caretaker, and works no more than four days a week. A pony that is off-colour on the morning of your ride does not go out, and we will find you another.

Meet our herd
Cultural Respect Always

Cultural Respect Always

Agreed with each village

Village elders decide what is shared and what stays private. Photography rules are set before we arrive, and every visit carries a direct payment to the community that hosts it.

Sumba horse culture
Guest Experience Excellence

Guest Experience Excellence

Small groups only

Maximum four riders per guide, horses matched to real ability rather than stated ability, and logistics handled from the moment you land at Tambolaka.

See the experiences
Rider on a white Sandalwood pony beside the estuary

Part of Juara Holding Group

Sumba Horse operates within the Juara Holding Group, a portfolio of tourism and hospitality ventures across eastern Indonesia.

That matters more than it sounds. It is the difference between booking with an individual and booking with a registered, insured, accountable business — while the day-to-day still runs like the small operation it started as.

  • Registered Indonesian business entity
  • Professional liability insurance in place
  • Group-wide safety and welfare standards
  • Established local supply chains
  • Staff trained across group properties
  • Written booking terms and refund policy

What We Are Trying to Build

We want Sumba to be known as a place where responsible adventure tourism actually works — where the money reaches the people whose island it is, and where conservation is a business decision rather than a press release.

Ten percent of every booking goes to our Community Fund, which pays for local education, horse welfare and cultural preservation. We use biodegradable products on rides, leave no trace on trails, and buy food and materials on Sumba wherever we can.

None of this is finished. Our sustainability page sets out what we measure, what we have achieved and where we are still short.

In Their Words

What Guests Take Home

The highlight of our entire two-week Indonesia trip. Riding a deserted beach at sunset with the light coming across the water was genuinely magical, and our guide made us feel safe even as beginners.

Sarah & James T. Melbourne, Australia

I have ridden in Patagonia, Mongolia and Morocco. Sumba offers something entirely its own. The guides genuinely care about their horses and it shows in every interaction.

Dr. Marcus W. London, United Kingdom

We brought our two children and it exceeded every expectation. The team matched them with patient horses, and the village visit was educational and respectful rather than staged.

Akiko & Hiroshi N. Tokyo, Japan

Frequently Asked Questions

How long has Sumba Horse been operating?

We have run guided equestrian experiences since 2022, building on generations of local horsemanship and the Juara Holding Group's experience in Indonesian tourism. We have hosted guests from more than thirty countries.

Are your guides certified?

Every guide holds wilderness first aid certification, completes annual safety training, and has a minimum of five years riding Sumba's terrain. Several also hold international equestrian qualifications from Australia and the United Kingdom.

Who owns the horses you ride?

Our horses are owned and stabled by us, each with a named caretaker from the local community. Retired horses stay in our care for life — they are never sold on.

Do you only work with Sandalwood ponies?

Yes. The Sandalwood is indigenous to Sumba, sure-footed on rock and sand, and calm enough for a first-time rider. Importing larger breeds would be easier and would miss the entire point.

Come and See for Yourself

Visit the stable, meet the horses, and ask us anything you like before you book.